Privacy Policy

Your privacy and security is a priority for us and we are fully committed to safeguarding the privacy of our website visitors and service users.  

Privacy Policy & GDPR Compliance Summary

This privacy policy is for Duke of Uke Tuition Ltd trading as 'School of Uke' and ''. It governs the privacy of its users who choose to use our website, opt in to our School of Uke newsletter, or place orders with us. It explains how we comply with the GDPR (General Data Protection Regulation), the DPA (Data Protection Act) and the PECR (Privacy and Electronic Communications Regulations), as well as US based regulations. 

This policy will explain how we collect, process, manage, and store your details, and how your rights are adhered to, as well as providing the appropriate contact information should you wish to remove your personal data at any time.

How we collect, process, manage and store your personal data

Customer Orders

When processing a customer order for a product online or in store, we may collect customer information including name and email address, and your shipping and billing address where applicable. We will ask you to provide this information online at our “checkout page”, or in store at the checkout before you finalize your purchase with payment.

This information may be used to contact customers with updates about the status of their order, the option to review your purchase and shopping experience, and to let you know about other relevant products and services that we offer.

This information is stored securely by our website provider Shopify, and our POS system VendHQ and Back-Office system Veeqo (see section 4.5 for details). A history of products ordered by each customer will be retained for our records. We also share some order information with Feefo, the leading customer reviews service who may contact you independently to review our service and your purchase. This order history is not shared with any other third parties, and customers can access their details and order history by logging into their account on our website, or by contacting us at

At any time customers can easily withdraw their consent and request the removal of all information held if required by contacting us at

Uncompleted Purchases

If you have started to buy one of our products, but have not completed the purchase, you may have provided partial information, such as your email. In that case, we might send you an email to remind you about your interest. If you do not wish to receive further emails of this kind, we will give you a simple opportunity to opt-out within the email. Your privacy means a lot to us and we will stop sending you these communications right away if requested.


You can sign up for an account on our website if you wish. This is great news for us because it confirms your interest in our store. It’s also great news for you because it makes your shopping experience swifter and more convenient. We will remember your customer information so that when you decide to buy our products, you do not have to provide all of your details over again - you just have to log-in.

Before registering your account, we will ask you to expressly provide your consent to this privacy policy. Only if you give us your consent, will we open your account. At any time customers can easily withdraw their consent and request the removal of all information held if required by contacting us at


We occasionally send our subscribers newsletters about upcoming events, promotional offers, and information about lessons and workshops. Online visitors can choose to subscribe to our newsletters using an automated process where they give their explicit permission by opting in with a tick-box at the check-out, or by choosing to enter their email details at the prompt on our front page or pop-up window. Visitors to our physical store can also subscribe to our newsletters by entering their name and email details directly on our in-store mailing list.

The type and content of newsletter messages subscribers receive is clearly outlined at each point of subscription. Subscribers’ personal details are collected, processed, managed and securely stored in accordance with the regulations detailed in this policy. At any time subscribers can easily withdraw their consent and request the removal of all information held by clicking the "Unsubscribe" link in our emails or by contacting us at

How long do we keep your data?

We keep your data for as long as you hold an account with us or for as long as you wish to subscribe to our newsletter. We may also need to keep your data for as long as it is necessary to fulfil any legal or tax related obligation to which we are subject (see section 6 for details).

How we adhere to your rights

Access Your Details or Unsubscribe

You can access any of your details that we hold, or unsubscribe at any time by any of the following methods:

  • Log into your account on our website if you have one
  • Click the ‘Unsubscribe’ button in our email messages
  • Email us at

Third Party Services we use to run our business and website

Where necessary for the running of our business, we may share some of your data with other highly specialized external providers to offer you the best shopping experience and the most competitive services. Please see below for details of each third party service that we use and a description of how we use them in the administration of our business and website. Each third party will act as a data controller in relation to the enquiry data that we supply to it and as such will upon request supply to you its GDPR compliant Privacy Policy, which will govern its use of your personal data.

Our online store - Shopify

We use an external provider to run our store, Shopify. Shopify is based in the US and is a participant in the EU-US Privacy Shield Framework and committed to providing best-in-class service and data protection. You can check its participation in the Privacy Shield here on the official site of The International Trade Administration (ITA), U.S. Department of Commerce.

Online Payment - Paypal, Shopify, Zip

Our online store is PCI-DSS compliant and we use the following accredited Payment Gateways Paypal, Shopify and Zip to process your credit card information. We do not keep any card payment details on file.

Order Processing and Shipping - Veeqo, VendHQ & Courier Services​ 

We use third party back office solutions Veeqo and VendHQ to process your orders and to offer you the most competitive shipping rates available. You can read their respective privacy policies at and To ensure swift and secure delivery of your purchase we also need to share your delivery information with third party courier and delivery services.

Online Reviews Service - Feefo

We use the online customer reviews service Feefo to collect reviews from our customers. Shortly after you make a purchase with us, Feefo will contact you independently to ask you about your shopping experience and purchase. Feefo are a more reliable and trusted source for product and service reviews, because they only collect reviews from genuine customers. You can view their GDPR compliant privacy policy here  

Our Email Marketing Service - Mailchimp

Our EMS (email marketing service) Mailchimp may use tracking beacons / tracked clickable links or similar server technologies in order to track subscriber activity within email marketing messages. Where used, such marketing messages may record a range of subscriber data relating to engagement (links clicked), geographic, demographics and already stored subscriber data. Mailchimp are fully GDPR compliant and you can read their privacy policy at

Third Party Services Located Outside the EU

Some of the services we use are located outside the EU. The European Commission has made an "adequacy decision" with respect to the data protection laws of each of these countries. Transfers to each of these countries will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission. 

How we use cookies on our website

Cookies & Analytics 

We use cookies and analytics to better understand how visitors use our website, to advertise our products and to offer you the best possible shopping experience. To do this we collect essential information about your visit through the use of cookies. Cookies are small text files that most websites use. A website places cookies in the web browser and then reads the information collected through the cookies every time the visitor performs an action. Cookies will anonymously record information such as the time of your visit, IP address, location, age group, as well as the type of device used, which pages were viewed and for how long, inbound referrals (how a visitor reached our website), and links clicked.

We do this in order to:

  • Remember who you are after you log in so that you do not need to authenticate at each click;
  • Monitor if our website is running with the high performance we are dedicated to providing;
  • Let you browse between products without having to start back from the home page at each click;
  • Remember if you put something in your shopping cart before you decide to checkout;
  • Control that your data is processed securely;
  • Advertise relevant products that you might be interested in;
Disabling Cookies

You can control or disable cookies at any time through your web browser options or control panel. It is worth noting that without enabling this mechanism and these kind of cookies (first-party cookies), we could not provide you with the smooth experience that you expect while you are navigating.

Cookies & Analytics from our service providers

Google Analytics

We use Google Analytics to better understand how visitors use our website. To do this our site places cookies on web browsers that are used to access it. Data collected by our website's cookies is stored for 14 months (Google Analytics' minimum). You can control or disable cookies at any time through your web browser options or control panel. Read more about how Google Analytics safeguards your data here.

Lucky Orange

We use Lucky Orange for analytics in a similar way to Google Analytics above. We also use Lucky Orange to communicate with our customers online using our Live Chat service. Please see the Lucky Orange Privacy Policy here

Contact Us

Please feel free to contact us if you would like any further info or explanation about our privacy policy.

School of Uke
℅ Duke of Uke
88 Cheshire Street
E2 6EH
Tel: 02077297611